Kulturministeriet – Danmark Læser Dagen

Danmark Læser Dagen



We made this film for Kiwibirds, a Danish event agency,  to promote the Danish Ministry of Culture’s event ‘Danmark Læser Dagen’. At the event 100.000 books will be released for free to the public, which should encourage people, who don’t usually read, to read more. Check it out at http://www.danmarklaeser.dk

The commercial was shot in two long days and one short, covering nine locations in the Copenhagen area.



Lærke Petersen
Sarah Holmslykke
Morten Krogsgaard
Thomas Sandau
Frederik Dollerup
Lise Nørskov
Marianne Jelved


Production Company: Artbox
Director: Thomas Meldgaard
Producer: Thomas Meldgaard
Director of Photography: Kasper Jack Larsen
Lighting Technician: Steffen Benger
Production Sound Mixer: Steffen Benger
Production Assistant: Mikkel Mortensen
Editor: Thomas Meldgaard
Colorist: Steffen Benger


Camera: Sony PMW-F5 CineAlta

Tokina EF 11-16mm f/2.8
Samyang EF 35mm f/1.4
Samyang EF 85mm f/1.4